While other beverages claim to be the before, during, and after sports hydrator, we don?t. Sure, Vita Coco is stacked with potassium, and is as natural as natural gets (some say it?s like putting a straw in a coconut). Vita Coco is about hydration. And hydration is important no matter what you do. It?s okay if you?re not a marathon runner, a football player or a Tour de France winner. Life is hectic enough, and you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport.