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Birch Benders Pancake And Waffle Mix With Whey, Protein, 16 OzProduct DescriptionFounded in 2011, Matt and his then girlfriend-now-wife, Lizzi set out to build a naturally delicious and cleaned up pancake & waffle mix. The duo experimented with every ingredient they used, and ended up with the fluffiest, tastiest just-add-water pancake & waffle mix..