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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What size is the Americolor Soft Gel Paste? A: The Americolor Soft Gel Paste comes in a zero point seventy-five ounce bottle. This size is ideal for precise color mixing without excess waste.
- Q: What ingredients are in the Americolor Soft Gel Paste? A: The ingredients are proprietary, but it is formulated to be peanut, tree nut, soy, and gluten free. It is also Kosher certified for dietary safety.
- Q: What are the dimensions of the Americolor bottle? A: The bottle measures two inches in length, four inches in width, and four inches in height. This compact size makes it easy to store.
- Q: How do I use the Americolor Soft Gel Paste? A: You can use the gel paste by squeezing it directly from the bottle to dispense color drop by drop. This allows for easy control when tinting various baking ingredients.
- Q: Is the Americolor Soft Gel Paste suitable for all baking applications? A: Yes, it is versatile and can be used for royal icing, buttercream, fondant, and more. The gel paste is designed for a range of baking and decorating needs.
- Q: Can I mix Americolor Soft Gel Paste with any type of icing? A: Yes, it can be mixed with buttercream, non-dairy icings, and even dough without altering the consistency. It ensures vibrant results in all applications.
- Q: How should I store the Americolor Soft Gel Paste? A: Store the gel paste in a cool, dry place away from direct sunlight. Ensure the cap is tightly closed to maintain freshness and prevent drying out.
- Q: What is the shelf life of Americolor Soft Gel Paste? A: The shelf life is typically long if stored properly. Always check the packaging for specific expiration details to ensure optimal quality.
- Q: Is Americolor Soft Gel Paste safe for children to use? A: Yes, it is safe for children, but adult supervision is recommended during use. The product is made with high-quality food-safe ingredients.
- Q: Can I return the Americolor Soft Gel Paste if I'm not satisfied? A: Yes, most retailers offer a return policy for unsatisfied customers. Check the specific return policy from the retailer where you purchased it.
- Q: What if the Americolor Soft Gel Paste arrives damaged? A: If it arrives damaged, contact the seller immediately for a replacement or refund. Keep all packaging for reference during the claims process.
- Q: How does Americolor Soft Gel Paste compare to liquid food coloring? A: It is generally more concentrated than liquid food coloring, providing vibrant color with less product. It does not alter the texture of icings as liquids might.
- Q: Is the Americolor Soft Gel Paste available in multiple colors? A: Yes, there are over fifty colors available, allowing for a wide variety of shades to suit any decorating project.
- Q: Does Americolor Soft Gel Paste have an aftertaste? A: No, it is formulated to have no aftertaste. This makes it ideal for baked goods and desserts enjoyed by everyone.
- Q: Can Americolor Soft Gel Paste be used for cake batter? A: Yes, it is suitable for coloring cake batter. Just a small amount will provide vibrant color without affecting the batter's consistency.



