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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What is the size of the AmeriColor Soft Gel Paste food color? A: The AmeriColor Soft Gel Paste food color comes in a zero point seventy-five ounce bottle. This compact size makes it easy to store and use for various decorating projects.
- Q: What ingredients are in AmeriColor Soft Gel Paste? A: AmeriColor Soft Gel Paste is made with high-quality ingredients, including food colorants and thickeners. It is formulated to provide vibrant colors without affecting the consistency of your baked goods.
- Q: Is this product gluten-free? A: Yes, AmeriColor Soft Gel Paste is gluten-free. It is also free from peanut, tree nut, and soy ingredients, making it a safe choice for those with common allergens.
- Q: How do I use the AmeriColor Soft Gel Paste for baking? A: To use AmeriColor Soft Gel Paste, simply squeeze the desired amount from the bottle and mix it into your icing or dough. You can add drops gradually until you achieve the desired color intensity.
- Q: Can I use AmeriColor Soft Gel Paste in royal icing? A: Yes, you can use AmeriColor Soft Gel Paste in royal icing. It provides deep, vivid colors that enhance the appearance of your decorations without altering the icing's consistency.
- Q: Is this food color suitable for beginners? A: Yes, AmeriColor Soft Gel Paste is suitable for beginners. Its squeeze bottle design allows for precise dispensing, making it easy for anyone to achieve consistent color results.
- Q: How should I store AmeriColor Soft Gel Paste? A: Store AmeriColor Soft Gel Paste in a cool, dry place. Ensure the cap is tightly closed to prevent the gel from drying out or becoming contaminated.
- Q: What is the shelf life of AmeriColor Soft Gel Paste? A: AmeriColor Soft Gel Paste has a long shelf life of approximately two years when stored properly. Always check for any signs of spoilage before use.
- Q: Can I use this food color for chocolate? A: No, AmeriColor Soft Gel Paste is not recommended for chocolate. It is best used with icings, dough, and other non-fat-based applications.
- Q: What if my AmeriColor Soft Gel Paste arrives damaged? A: If your AmeriColor Soft Gel Paste arrives damaged, contact the retailer for assistance. Most retailers have return policies in place to handle such issues.
- Q: Is AmeriColor Soft Gel Paste Kosher certified? A: Yes, AmeriColor Soft Gel Paste is Kosher certified. This makes it a suitable choice for those observing dietary laws.
- Q: Can I mix different colors of AmeriColor Soft Gel Paste? A: Yes, you can mix different colors of AmeriColor Soft Gel Paste to create custom shades. Start with small amounts and adjust as needed for the desired color.
- Q: Is AmeriColor Soft Gel Paste safe for children? A: Yes, AmeriColor Soft Gel Paste is safe for children. It is made with food-safe ingredients and is commonly used in baking and decorating by both amateur and professional bakers.
- Q: Does the color have an aftertaste? A: No, AmeriColor Soft Gel Paste does not have an aftertaste. It is designed to provide vibrant color without compromising the flavor of your baked goods.
- Q: Can I use this product for cake batter? A: Yes, AmeriColor Soft Gel Paste can be used to tint cake batter. Just add a few drops to achieve the desired color without affecting the texture of the batter.



