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Cross and Peters company was founded on August 1st, 1930. The company was named after the founders' first names, Cross and Peter. Both set goals to make a better potato chip, hence the brand name: Better Made Potato Chips
Better Made became not only a brand name but a way of doing business. Even in the early days of the company, only the best ingredients and methods were used. At first, production was simple. Burlap bagged, select potatoes were cooked in the best oil available, weighed, and hand packed into crude, greaseless bags. Distribution was chiefly through the company's own store outlets, which later grew into small delivery routes.
OUR PROCESS TODAY
Today, Better Made uses 60 million pounds of chip potatoes every year and the entire process is a little more complex. The potatoes are purchased in bulk (45,000 to 85,000 pounds per truck load) and unloaded from delivery trucks which are lifted by a hydraulic lift. The potatoes are then transported by conveyors to storage bins. As needed the potatoes are automatically conveyed to the fryers where they are washed, peeled, sliced, and inspected. Next, the potato slices are conveyed to temperature-controlled cookers where only 100% cottonseed oil is used. The cooked chips are then lightly salted and automatically advanced by an overhead vibrating conveyor system to automatic packaging machines that weigh, form, fill, and seal the finished bags.
Better Made's over 85 years of progress have all been made in Detroit, using Michigan potatoes for ten months of the year and drawing from Mother Nature's harvest schedule in Florida, Missouri, Indiana, North Dakota, Minnesota, or wherever the best potatoes are available for the remainder of the year.
Frequently Asked Questions
- Q: What are the dimensions of the Better Made Potato Chips variety pack? A: The dimensions of the variety pack are six point five four inches in length, seven point three two inches in width, and eleven point nine seven inches in height.
- Q: What ingredients are used in the Better Made Potato Chips? A: Better Made Potato Chips are made from fresh potatoes and cooked in one hundred percent cottonseed oil, with just the right amount of salt added for flavor.
- Q: How many bags are included in the Better Made Potato Chips variety pack? A: The variety pack includes fifty individual one ounce bags, consisting of twenty-five bags of BBQ flavor and twenty-five bags of original flavor.
- Q: How should I enjoy Better Made Potato Chips? A: You can enjoy Better Made Potato Chips straight from the bag as a snack or pack them in lunches for on-the-go eating.
- Q: Are Better Made Potato Chips suitable for vending machines? A: Yes, these potato chips are ideal for vending machines since they are individually wrapped in convenient one ounce bags.
- Q: Can I take Better Made Potato Chips on a picnic? A: Yes, Better Made Potato Chips are perfect for picnics and outdoor events due to their convenient packaging and portability.
- Q: How should I store Better Made Potato Chips for freshness? A: To maintain freshness, store Better Made Potato Chips in a cool, dry place, away from direct sunlight and moisture.
- Q: What is the shelf life of Better Made Potato Chips? A: Typically, Better Made Potato Chips have a shelf life of several months when stored properly in their sealed packaging.
- Q: Are Better Made Potato Chips gluten-free? A: Yes, Better Made Potato Chips are gluten-free, making them suitable for individuals with gluten sensitivities.
- Q: What makes Better Made Potato Chips a good snack choice? A: Better Made Potato Chips are made from real potatoes and offer a satisfying crunch, making them a great snack for any occasion.
- Q: Are Better Made Potato Chips suitable for children? A: Yes, Better Made Potato Chips are suitable for children as they are made with wholesome ingredients and provide a tasty snack option.
- Q: What if my Better Made Potato Chips arrive damaged? A: If your Better Made Potato Chips arrive damaged, you should contact customer service for assistance with returns or exchanges.
- Q: Can I return Better Made Potato Chips if I don't like them? A: Yes, you can return Better Made Potato Chips within the return period if you are not satisfied with the product.
- Q: Is Better Made a family-owned brand? A: Yes, Better Made has been a family-owned brand since nineteen thirty, emphasizing quality and tradition in their snacks.
- Q: How many flavors are included in the variety pack? A: The Better Made variety pack includes two flavors: twenty-five bags of BBQ and twenty-five bags of original potato chips.



