Product DescriptionNow you can have a good cup of coffee anywhere. We’ve brewed all the perfect richness of your favorite premium coffee into a great tasting, full-flavored medium roast available instantly - just add water. It’s the best instant coffee choice out there. No fancy filters. No waiting. No nonsense. Perfect for anything life throws at you. Don’t sacrifice taste for convenience with your instant coffee ever again! Directions: (use visual from pack) • Pour One Pack Into Cup Mug. • Add 8-10 Oz. Hot/Cold Water Or Milk.* • Stir Well. Enjoy! • *For best taste when hot, use 195 – 200 water.From the ManufacturerCoffee Shop Quality with Instant ConvenienceIf you’re tired of stale K-Cups or your gross office coffee it only takes a few seconds to make Alpine Start and you get a high-quality cup of coffee in an instant! People Say We're Awesome.But we’re humble. We just want to make great tasting coffee for you!Be Prepared for Anything!Disaster? Zombie apocalypse? Doomsday Preparations? Make sure you’re prepared to stay sharp with a shelf-stable Instant Coffee in your kit!Hot or coldAlpine Start dissolves in hot or cold water! Just add water, milk (or non-dairy replacement) and you’ll be ready for anything! It’s the people’s choice for a great tasting instant coffee that does it all – hot or iced coffee from one packet.A New Wave of Instant Coffee!Throw it in your purse, suitcase or backpack so you’ve always got a great tasting, handy cup of coffee on the go.Join The Alpine Start Team!Our ambassadors are our inspiration for getting out there and getting after it. If you’re an Alpine Start fan, love living the life of adventure, or love how Alpine Start helps you get through your days. Check us out and apply to help rep our brand. Our crew is made up of travelers, yogis, climbers, bikers, photographers, business people, dirtbags, surfers, moms & dads, and just all-around rad people who like good coffee! !About the StartupDescribe your product in 3 words.Tasty Instant Coffee.How did you come up with the idea for this product?We came up with the idea while Matt Segal was on a climbing trip to the Bugaboos in Canada. As a lifelong climber, he was tired of lugging around a coffee grinder and pour over equipment for his adventures. He talked to his friend (and Alpine Start Co-founder) Alex Hanifin and they agreed it was a great idea and made it happen!What makes your product special?Unlike the instant coffee you're used to, the family of Alpine Start premium instant coffees actually taste good. It’s the result of starting with selecting quality arabica beans from Colombia, roasting and brewing them carefully before gently dehydrating the coffee. This creates a full-flavored, coffee that has the flavor profile of your favorite pour over or French press – but without the mess. For our flavored options, we then select the finest ingredients to help retain the great full-flavored taste you’ve come to expect from Alpine Start. We are psyched for you to try it!What has been the best part of your startup experience?The look of surprise and delight on everyone’s face after they try Alpine Start - when we tell them we just gave them instant coffee!