About the Brand The secret lives of plants have captured the imagination and respect of Traditional Medicinals for more than 30 years. Blending a reverence of plants with the wisdom of the ancient arts, Traditional Medicinals combine the best of herbal medicine with the most modern scientific methods of quality control to produce a line of traditional herbal tea formulas distributed across the country. It all started in early 1974, when three young friends started Traditional Medicinals in the back store room of a small herb shop along the Russian River in Northern California. The company was founded with the intention of providing healing remedies, while preserving the knowledge and herbal formulas of Traditional Herbal Medicine, or THM. At the time, traditional herbal tea infusions, likely the earliest form of medicine, had all but faded away here in this country. And never before had these safe and effective medicines been available in convenient tea bags. Over the decades that followed, the company introduced millions of health conscious consumers to traditional herbal tea formulas and the concepts of THM. These effective natural medicines were well received and Traditional Medicinals has grown dramatically. Well over a billion cups of tea have been produced at the companys California facility, and many products such as Smooth Move, Throat Coat, and Organic Echinacea Plus have become mainstream and can readily be found throughout North America. Product Description Organic Echinacea Elder supports the immune system* by stimulating immune cells. Our laboratory studies have shown that it significantly produces and activates immune cells. Its a blend of sweet, fruity and slightly bitter herbal tastes with a characteristic tingle on your tongue caused by the alkylamides in echinacea, which is one of the important indicators of quality.