Jason Simply coconut Soothing coconut chamomile Toothpaste helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals. Our 99% earth-sourced formula is made with virgin coconut oil, witch hazel water and aloe vera juice to fight plaque, soothe irritation and leave your mouth feeling clean. A hint of calming chamomile extract leaves your breath fully fresh and revived. Our fluoride-free toothpaste is made with safe, gentler and effective ingredients and contains no gluten, saccharin, artificial sweeteners, parabens, propylene glycol or SLS. It is also not tested on animals. The Jason brand believes in the power of natures ingredients to improve everyday wellness. We were pioneers of safer, wholesome personal care, and we continue to harness the earths bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature, and it has been since 1959.