Savory, Bold, & Balanced – A chef-crafted blend of garlic, smoked paprika, tomato powder, and red bell pepper, delivering deep umami flavor with just the right balance of salt and sweetness.|Not Just for Prime Rib – This blend is a flavor powerhouse for brisket, beef ribs, ribeye, pork chops, chicken, hamburgers, and roasted vegetables, making it a must-have for BBQ lovers and home cooks alike.|Perfect for Grilling, Roasting & Smoking – Whether you’re searing a steak on cast iron, slow-smoking a brisket, or roasting a prime rib for the holidays, this rub enhances natural flavors and helps create a beautifully caramelized crust.|A Staple for Every Kitchen – More than just a BBQ rub, this seasoning works as a pantry staple for adding depth to everyday meals. Try it in ground beef, soups, sauces, or even oven-roasted potatoes for an instant flavor boost.|Fresh, Chef-Approved Flavor – Developed by the chefs at Spiceology, this rub is made with premium, high-quality spices that are ground fresh and packed with flavor—because great food starts with great seasoning.