Wheatena Is A Toasted Wheat Product With Unique Taste And 25% More Fiber Than The Leading Brand. In 1879, A Small Bakery In New York City Began Roasting Whole Wheat, Grinding It And Selling It In Packages Called Wheatena. Wheatena Is A 100% All Natural, Toasted Whole Wheat Product Which Is Rich In Bran, Protein And Wheat Germ. It Is Also An Excellent Source Of Whole Grain. Wheatena Is An Excellent Source Of Dietary Fiber And Provides The Highest Fiber Content Among All Leading Hot Cereals; 5 Grams Of Fiber And 5 Grams Of Protein Per Serving. Wheatena Is Not Just For Breakfast! It Is A Versatile Grain That Can Be Easily Added To Your Favorite Recipes Such As Muffins, Quick Breads, Stuffing And Other Side Dishes. It Increases The Fiber And Nutritional Value Without Adding Cholesterol. The Fiber In Wheatena Is Derived From Wheat Bran, An Insoluble Fiber, Which In Recent Studies Has Been Shown To Have Superior Health Values Over Oat Bran. Wheat Bran Is The Most Effective Bran In Reducing Colon Cancer Risk And Aiding In Regularity.