As the iconic treat that launched America’s favorite candy company, Tootsie Roll, offers a perfectly-balanced cocoa taste, lined with a subtle, fruit-flavored undertone—all incorporated into a delicious treat.

The long-lasting, delightfully chewable candy—the number one-selling chewy chocolaty candy in America—has been made with the same recipe since 1896, when Leo Hirshfield, an Austrian immigrant, opened a small candy shop in New York City, producing the first individually wrapped penny candy from a recipe he brought from Europe.

Leo’s recipe required the incorporation of the previous day’s Tootsie Rolls into each newly cooked confection, a graining process that Tootsie continues to this day. As such, there’s (theoretically) a bit of Leo’s very first Tootsie Roll in every one of the sixty-four million Tootsie Rolls that Tootsie produces each day. And with at least one variety still selling for just a penny apiece, it’s no wonder that Tootsie Roll has remained America’s favorite candy.