Why This Rice? This rice leaves a milder, sweeter flavoreven the kids will love it!It has a softer, less chewy texture than regular brown rice!It decreases cooking time by 20%! Who doesnt want that!?Feeding the whole family? Put 2 cups of rice into a pot, add 2 cups water and stir lightly.Let it stand for 30 minutes.cover pot and bring to boil over high heat. Reduce to low and simmer for 25 minutes. Remove from heat and let stand covered for 15 min, then serve.A wonder food whose history dates back thousands of years, Planet Rice and Gen-Ji-Mai products are grown in California's rice country and are gluten-free and packed with all natural, whole grain nutrition to help keep you and your family in top form. Try Planet Rice and Gen-Ji-Mai products and we think you'll agree - our rice is simply out of this world!