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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market-a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What is the size of the AmeriColor Blush Soft Gel Paste food color? A: The AmeriColor Blush Soft Gel Paste food color comes in a zero point seventy-five ounce bottle. This compact size is convenient for projects and allows for precise usage.
- Q: What ingredients are in the AmeriColor Soft Gel Paste food color? A: AmeriColor Soft Gel Paste food color contains high-quality food coloring ingredients. It is formulated to achieve vibrant colors without any aftertaste.
- Q: Is the packaging of this food color unique? A: Yes, the AmeriColor Soft Gel Paste comes in a squeezable bottle with a flip-top cap. This design allows for easy dispensing and precise color measurement.
- Q: How do I use AmeriColor Blush Soft Gel Paste food color? A: To use AmeriColor Blush Soft Gel Paste, simply squeeze the bottle to dispense the desired amount. It can be added to icing, cake batter, or dough for color.
- Q: Can I mix AmeriColor Soft Gel Paste with other colors? A: Yes, AmeriColor Soft Gel Paste can be mixed with other colors to achieve custom shades. This flexibility allows decorators to create unique color palettes.
- Q: Is AmeriColor Soft Gel Paste suitable for beginners? A: Yes, AmeriColor Soft Gel Paste is suitable for beginners. Its easy-to-use packaging and formulation make it accessible for all skill levels.
- Q: How should I store AmeriColor Blush Soft Gel Paste? A: Store AmeriColor Blush Soft Gel Paste in a cool, dry place. Ensure the cap is tightly closed to maintain freshness and prevent drying out.
- Q: What is the shelf life of AmeriColor Soft Gel Paste? A: AmeriColor Soft Gel Paste has a long shelf life when stored properly. It can last for several years if kept in ideal conditions.
- Q: Is this food color gluten-free? A: Yes, AmeriColor Soft Gel Paste is gluten-free. It is also free from peanuts, tree nuts, and soy, making it safe for various dietary needs.
- Q: Can I use AmeriColor Soft Gel Paste in baking? A: Yes, you can use AmeriColor Soft Gel Paste in baking. It is designed to color cake batter, cookie dough, and more without altering the consistency.
- Q: What types of icing can I color with AmeriColor Soft Gel Paste? A: AmeriColor Soft Gel Paste can color royal icing, buttercream, and whipped toppings. It offers versatility for various decorating needs.
- Q: Is AmeriColor Soft Gel Paste Kosher certified? A: Yes, AmeriColor Soft Gel Paste is Kosher certified. This certification ensures it meets specific dietary guidelines.
- Q: What makes AmeriColor Soft Gel Paste different from liquid colors? A: AmeriColor Soft Gel Paste is more concentrated than liquid colors. It allows for vibrant colors without affecting the consistency of your mixtures.
- Q: Can I use AmeriColor Soft Gel Paste for fondant? A: Yes, AmeriColor Soft Gel Paste is excellent for tinting fondant. It provides deep color without compromising the texture.
- Q: How do I achieve consistent results with AmeriColor Soft Gel Paste? A: For consistent results, use the flip-top squeeze bottle to measure out drops precisely. This method ensures uniformity in coloring.

