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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next.
These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.
Frequently Asked Questions
- Q: What is AmeriColor Soft Gel Paste used for? A: AmeriColor Soft Gel Paste is ideal for coloring a variety of baking items such as royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings, gum paste, marzipan, and pastillage.
- Q: How do I use the AmeriColor Burnt Orange food color? A: To use AmeriColor Burnt Orange Soft Gel Paste, simply squeeze the bottle to dispense the desired amount. The flip-top cap allows for precise control, enabling you to add color drop by drop for consistent results.
- Q: Is AmeriColor Soft Gel Paste gluten-free? A: Yes, AmeriColor Soft Gel Paste is gluten-free, peanut-free, tree nut-free, and soy-free, making it a safe choice for a variety of dietary needs.
- Q: How concentrated is the AmeriColor Burnt Orange gel food color? A: AmeriColor Soft Gel Paste is highly concentrated, meaning that only a small amount is needed to achieve vibrant and brilliant shades without affecting the consistency of your baked goods.
- Q: Can I use AmeriColor Soft Gel Paste for baking? A: Yes, you can safely use AmeriColor Soft Gel Paste in baking. It colors your ingredients without breaking down buttercream or non-dairy icings, making it perfect for all types of baked goods.

