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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What is the size of the AmeriColor Soft Gel Paste food color? A: The AmeriColor Soft Gel Paste food color comes in a zero point seventy-five ounce bottle. This size is perfect for small batches of frosting or dough.
- Q: What ingredients are in AmeriColor Soft Gel Paste? A: AmeriColor Soft Gel Paste is made with high-quality food colorants and is free from gluten, peanuts, tree nuts, and soy. It is also Kosher certified.
- Q: Is the packaging of AmeriColor Soft Gel Paste unique? A: Yes, the packaging features a squeezable bottle with a flip-top cap. This design allows for precise dispensing of color drop by drop.
- Q: How do I use AmeriColor Soft Gel Paste for icing? A: To color icing, simply squeeze the bottle to dispense a drop of Soft Gel Paste into your mixture. Mix well until you achieve your desired shade.
- Q: Can I use AmeriColor Soft Gel Paste in baking recipes? A: Yes, you can use AmeriColor Soft Gel Paste in cake batter, cookie dough, and other baking recipes. It provides vibrant color without altering the consistency.
- Q: Is AmeriColor Soft Gel Paste suitable for beginners? A: Yes, AmeriColor Soft Gel Paste is suitable for beginners. Its easy-to-use packaging and precise dispensing make it user-friendly for all skill levels.
- Q: How should I store AmeriColor Soft Gel Paste? A: Store AmeriColor Soft Gel Paste in a cool, dry place. Ensure the cap is tightly closed after each use to maintain its quality and prevent drying.
- Q: Does AmeriColor Soft Gel Paste have a shelf life? A: Yes, AmeriColor Soft Gel Paste has a long shelf life when stored properly. It is best used within a year after opening for optimal color quality.
- Q: Can I mix different colors of AmeriColor Soft Gel Paste? A: Yes, you can mix different colors of AmeriColor Soft Gel Paste to create custom shades. Experimenting with combinations can yield unique results.
- Q: Is AmeriColor Soft Gel Paste safe for children? A: Yes, AmeriColor Soft Gel Paste is safe for children. It is made with food-grade ingredients and contains no harmful substances.
- Q: What if I receive a damaged AmeriColor Soft Gel Paste bottle? A: If you receive a damaged bottle of AmeriColor Soft Gel Paste, contact the seller for a replacement or refund. Most sellers have a customer-friendly return policy.
- Q: Does AmeriColor Soft Gel Paste leave an aftertaste? A: No, AmeriColor Soft Gel Paste does not leave an aftertaste. It is formulated to provide vibrant colors without affecting the flavor of your baked goods.
- Q: Is AmeriColor Soft Gel Paste vegan-friendly? A: Yes, AmeriColor Soft Gel Paste is vegan-friendly. It contains no animal-derived ingredients, making it suitable for those following a vegan diet.
- Q: Can AmeriColor Soft Gel Paste be used in non-dairy icings? A: Yes, AmeriColor Soft Gel Paste can be used in non-dairy icings. It will not break down the consistency of your icings, providing stable color.
- Q: How do I achieve deeper colors with AmeriColor Soft Gel Paste? A: To achieve deeper colors, simply add more drops of AmeriColor Soft Gel Paste to your mixture. A little goes a long way in creating vibrant shades.

