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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.
Frequently Asked Questions
- Q: What is the size of the Americolor Dusty Rose Soft Gel Paste? A: The size is four point five ounces. This is a single bottle, perfect for many decorating projects.
- Q: What ingredients are in the Americolor Dusty Rose Soft Gel Paste? A: The specific ingredients are proprietary but formulated for vibrant colors. It is free from gluten, soy, peanuts, and tree nuts.
- Q: What are the dimensions of the Americolor Dusty Rose Soft Gel Paste bottle? A: The bottle measures two inches in length, four inches in width, and four inches in height. This compact size is convenient for storage.
- Q: How do you use Americolor Dusty Rose Soft Gel Paste? A: Squeeze the bottle to dispense drops of color. Use it to tint icing, fondant, or dough without altering their consistency.
- Q: Can I use Americolor Dusty Rose Soft Gel Paste for baking? A: Yes, it is suitable for baking applications. It colors cake batter, cookie dough, and whipped toppings effectively.
- Q: Is the Americolor Dusty Rose Soft Gel Paste suitable for beginners? A: Yes, it is beginner-friendly. The squeeze bottle allows for easy drop-by-drop control, making it simple to achieve desired shades.
- Q: How do I store the Americolor Dusty Rose Soft Gel Paste? A: Store it in a cool, dry place with the cap tightly closed. This ensures the gel maintains its quality and effectiveness.
- Q: What is the shelf life of the Americolor Dusty Rose Soft Gel Paste? A: The shelf life is typically two years when stored properly. Check packaging for specific expiration details.
- Q: Is the Americolor Dusty Rose Soft Gel Paste safe for kids? A: Yes, it is safe for kids as it is made with high-quality, food-safe ingredients. Always supervise children during use.
- Q: Can the Americolor Dusty Rose Soft Gel Paste be used in royal icing? A: Yes, it is excellent for coloring royal icing. It produces vibrant shades without affecting the icing’s texture.
- Q: Does the Americolor Dusty Rose Soft Gel Paste leave an aftertaste? A: No, it does not leave an aftertaste. The formulation ensures that colors are vivid while maintaining a neutral flavor.
- Q: Is Americolor Dusty Rose Soft Gel Paste Kosher certified? A: Yes, it is Kosher certified. This makes it suitable for various dietary restrictions.
- Q: Can the Americolor Dusty Rose Soft Gel Paste be used for vegan recipes? A: Yes, it is suitable for vegan recipes. The ingredients do not contain animal products.
- Q: What makes the Americolor Dusty Rose Soft Gel Paste different from other food colors? A: It is designed as a pourable gel, offering higher concentration and ease of use compared to traditional pastes.
- Q: What should I do if my Americolor Dusty Rose Soft Gel Paste arrives damaged? A: Contact customer support for a replacement. Ensure to keep the original packaging for reference.

