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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.
Frequently Asked Questions
- Q: What is Americolor Dusty Rose Soft Gel Paste used for? A: Americolor Dusty Rose Soft Gel Paste is a highly concentrated food coloring designed to tint a variety of baked goods, including royal icing, buttercream, fondant, cake batter, and dough. Its pourable gel formula allows for easy measurement and precise color mixing.
- Q: Is Americolor Soft Gel Paste gluten-free? A: Yes, Americolor Soft Gel Paste is gluten-free, as well as peanut, tree nut, and soy-free. It is also Kosher certified, making it suitable for various dietary needs.
- Q: How do I use Americolor Dusty Rose Soft Gel Paste? A: To use Americolor Dusty Rose Soft Gel Paste, simply squeeze the bottle to dispense the desired amount in drops. Start with a small amount and gradually add more until you achieve the desired color intensity. This allows for clean and consistent coloring.
- Q: Can I use this gel paste for baking and decorating? A: Absolutely! Americolor Dusty Rose Soft Gel Paste is perfect for both baking and decorating. It can be used in cake batters, cookie dough, and icing, providing vibrant colors without altering the consistency of your recipes.
- Q: What makes Americolor Soft Gel Paste different from liquid food coloring? A: Americolor Soft Gel Paste is a concentrated gel that offers superior color vibrancy compared to liquid food coloring. Its unique formula allows for precise color control without affecting the texture of your baked goods, making it a preferred choice for professional decorators.

