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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What is AmeriColor Gel Colour and how is it different from traditional food colors? A: AmeriColor Gel Colour is a highly concentrated gel food color that offers vibrant shades without the aftertaste often associated with liquid colors. Unlike traditional hard pastes in jars, it comes in a squeezable bottle with a flip-top cap, allowing for precise drop-by-drop dispensing.
- Q: Can AmeriColor Gel Colour be used for all types of baking and decorating? A: Yes, AmeriColor Gel Colour is versatile and can be used to color a variety of baking items including royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings, gum paste, marzipan, and pastillage.
- Q: Is AmeriColor Gel Colour safe for those with dietary restrictions? A: Absolutely! AmeriColor Gel Colour is peanut, tree nut, soy, and gluten-free. It is also Kosher certified, making it a safe choice for those with specific dietary needs.
- Q: How much AmeriColor Gel Colour do I need to achieve vibrant colors? A: Only a small amount of AmeriColor Gel Colour is needed to achieve vibrant and brilliant shades, allowing you to tint your icing or dough without affecting the consistency of your mixtures.
- Q: Where is AmeriColor Gel Colour manufactured? A: AmeriColor Gel Colour is proudly made in the United States, ensuring high-quality ingredients and manufacturing standards.

