Skip to content

👋Sign In or Create an Account

Welcome back! Please sign in to access your account and manage your orders. If you're new to our website, you can easily create an account to enjoy personalized features and faster checkout.

Skip to product information
1 of 5

Americolor, Lilac, 13.5 Ounce Bottle, Soft Gel Paste Food Color

Americolor, Lilac, 13.5 Ounce Bottle, Soft Gel Paste Food Color

Hurry! Only left 10 in stock

Regular price $29.63
Sale price $29.63 Regular price $42.33
SAVE 30%
Shipping calculated at checkout.
SKU: WBGROB09Z36MGSM
UPC: 680218004696
Brand: AmeriColor
Product Type: Baking Spices

Sold by Groceryeshop, an authorized reseller.

Shipping Information
  • Free Standard Shipping — United States only
  • Processing Time: 1–3 business days
  • Estimated Delivery: 3–5 business days after dispatch
  • Securely packed to ensure your purchase arrives in perfect condition
  • Tracking number sent via email once dispatched
  • Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund

Returns accepted within 30 days of delivery.

Damaged or Defective Item

Free return shipping + replacement or full refund

Wrong Item Received

Free return shipping + replacement or full refund

Change of Mind

Return shipping at customer's expense · Item must be unused & in original packaging

All returns require a Return Authorization (RA) number before sending.

To initiate a return, contact us:

support@groceryeshop.us +1 (281) 857-6783
View Full Return & Refund Policy
Safety & Compliance
⚠️

California Proposition 65 Warning

Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

www.P65Warnings.ca.gov
🛒

General Product Safety Advisory

Always read the product label, instructions, and safety warnings before use. Do not use damaged or modified products. Store products in appropriate conditions as specified by the manufacturer.

Keep all products out of reach of children unless specifically designed for their use.

ℹ️

Product Authenticity & Notice

All products sold by GroceryeShop are 100% authentic, sourced directly from trusted suppliers across the USA. Product weights and packaging may vary slightly from images due to seasonal availability and supplier updates.

GroceryeShop — Fresh, Quality Groceries Delivered Nationwide.


  • Amazon
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Guarantee safe and secure checkout

View full details
Safety & Compliance

⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.


Product Description

We Have Developed A Unique Form Of Color And Packaging For Our Products. To Provide Greater Efficiency, Quality, Value And Convenience For The Decorator We Created Soft Gel Paste, A Pourable, Highly Concentrated Gel, Breaking With The Industry Standard Of A Hard Paste In A Jar. We Purposefully Chose A Bottle That Looked Different From Anything Else On The Market-A Squeezable Bottle With A Flip-Top Cap. This Allows Color To Be Dispensed In Individual Drops For Clean And Easy To Repeat Control From One Application To The Next. These Highly Concentrated Soft Gel Food Colors Are Formulated With The Necessary Die Concentration Levels Needed To Achieve The Most Vibrant And Brilliant Shades. Soft Gel Paste Colors Have A Viscosity That Offers The Convenience Of A Pour-Able Gel, Making It Easier To Measure Amounts Or Duplicate Shades. Only A Small Amount Is Needed To Tint Icing, Fondant, Marzipan, Gum Paste, Or Dough Without Affecting The Consistency, And It Will Not Break Down Buttercream Or Non-Dairy Icings Like Liquid Colors.

Frequently Asked Questions

  • Q: What is the size of the AmeriColor Lilac Soft Gel Paste food color? A: The bottle contains thirteen point five ounces of gel paste food color. Its dimensions are seven point five inches in length, two point twenty-five inches in width, and two point twenty-five inches in height.
  • Q: What ingredients are in AmeriColor Lilac Soft Gel Paste? A: AmeriColor Lilac Soft Gel Paste is formulated with high-quality food coloring ingredients. It is free from peanut, tree nut, soy, and gluten, making it suitable for various dietary needs.
  • Q: Is this food color safe for all types of baking? A: Yes, AmeriColor Lilac Soft Gel Paste is safe for all types of baking. It can color royal icing, buttercream, fondant, cookie dough, and more without altering the consistency.
  • Q: How do I use AmeriColor Lilac Soft Gel Paste food color? A: You can use it by squeezing the bottle to dispense drops of color. Start with a small amount, as it is highly concentrated and allows for precise color control.
  • Q: Can I mix this food color with other brands? A: Yes, you can mix AmeriColor Lilac Soft Gel Paste with other brands. However, to achieve the best results, it is recommended to use AmeriColor products for consistent color quality.
  • Q: Is this food coloring suitable for professional decorators? A: Yes, it is preferred by top decorators worldwide. AmeriColor products are known for their vibrant colors and ease of use, making them ideal for professionals.
  • Q: How do I store AmeriColor Lilac Soft Gel Paste? A: Store the gel paste in a cool, dry place away from direct sunlight. Ensure the cap is tightly closed to maintain its consistency and prevent drying out.
  • Q: Does this food color have an expiration date? A: Yes, AmeriColor products do have an expiration date. It's best to use them within two years of opening for optimal quality and vibrancy.
  • Q: Can I use this food color for decorating cookies? A: Yes, AmeriColor Lilac Soft Gel Paste is perfect for decorating cookies. It provides vibrant color without affecting the icing's texture.
  • Q: Is this product Kosher certified? A: Yes, AmeriColor Lilac Soft Gel Paste is Kosher certified. It meets dietary restrictions for those observing kosher dietary laws.
  • Q: What is the viscosity of this gel paste? A: The viscosity of AmeriColor Lilac Soft Gel Paste allows it to be pourable and easy to measure. This makes it convenient for achieving consistent shades.
  • Q: Can I use this for candy making? A: Yes, you can use it for candy making. Its concentrated formula allows for vibrant colors in hard candies and other confections without affecting their structure.
  • Q: Is the color of this food paste vibrant? A: Yes, the color is vibrant and brilliant. AmeriColor is known for producing some of the most vivid food colors available in the market.
  • Q: How do I achieve different shades with this product? A: You can achieve different shades by varying the amount of gel paste used. Start with a small amount and gradually add more until the desired shade is reached.
  • Q: Is it necessary to refrigerate this food color after opening? A: No, it is not necessary to refrigerate AmeriColor Lilac Soft Gel Paste after opening. Just keep it in a cool, dry place.
  • Q: What types of recipes can I use this food color in? A: You can use it in a variety of recipes including cakes, cookies, icings, fondant, and even doughs. It's versatile for different baking needs.
Home Shop
Wishlist
Log in
×