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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What is the size of the AmeriColor Pumpkin Soft Gel Paste food color? A: The size of the AmeriColor Pumpkin Soft Gel Paste food color is zero point seventy-five ounces. This compact size is ideal for precise color application in various baking projects.
- Q: What ingredients are in AmeriColor Pumpkin Soft Gel Paste? A: AmeriColor Pumpkin Soft Gel Paste is made with high-quality food color ingredients. It is formulated to provide vibrant colors without any aftertaste, making it safe for all types of baked goods.
- Q: Is AmeriColor Pumpkin Soft Gel Paste gluten-free? A: Yes, AmeriColor Pumpkin Soft Gel Paste is gluten-free. It is also free from peanut, tree nut, and soy ingredients, making it suitable for those with food allergies.
- Q: How do I use AmeriColor Pumpkin Soft Gel Paste? A: To use AmeriColor Pumpkin Soft Gel Paste, simply squeeze the bottle to dispense the desired amount. A small amount is needed to achieve vibrant colors in icing, dough, or fondant.
- Q: Can I mix AmeriColor Pumpkin Soft Gel Paste with other colors? A: Yes, you can mix AmeriColor Pumpkin Soft Gel Paste with other colors to create custom shades. This gel paste allows for easy blending and precise color control.
- Q: Is AmeriColor Pumpkin Soft Gel Paste suitable for royal icing? A: Yes, AmeriColor Pumpkin Soft Gel Paste is suitable for royal icing. Its concentrated formula ensures that your icing maintains its consistency while achieving vibrant color.
- Q: How should I store AmeriColor Pumpkin Soft Gel Paste? A: Store AmeriColor Pumpkin Soft Gel Paste in a cool, dry place away from direct sunlight. Ensure the cap is tightly closed to prevent drying out.
- Q: What is the shelf life of AmeriColor Pumpkin Soft Gel Paste? A: AmeriColor Pumpkin Soft Gel Paste has a shelf life of approximately two years when stored properly. Always check for any changes in texture or color before use.
- Q: Can I use AmeriColor Pumpkin Soft Gel Paste in baking? A: Yes, you can use AmeriColor Pumpkin Soft Gel Paste in baking. It is perfect for coloring cake batter, dough, and frostings without altering the recipe's consistency.
- Q: Is AmeriColor Pumpkin Soft Gel Paste vegan? A: Yes, AmeriColor Pumpkin Soft Gel Paste is vegan-friendly. It does not contain any animal-derived ingredients and is suitable for plant-based diets.
- Q: What makes AmeriColor Soft Gel Paste different from other food colors? A: AmeriColor Soft Gel Paste offers a pourable, concentrated gel formula that provides cleaner color application. Unlike traditional pastes, it allows for easy measurement and precise control.
- Q: Can AmeriColor Pumpkin Soft Gel Paste affect the texture of my frosting? A: No, AmeriColor Pumpkin Soft Gel Paste will not affect the texture of your frosting. Its formula is designed to color without altering the consistency of buttercream or icings.
- Q: Is AmeriColor Pumpkin Soft Gel Paste safe for children? A: Yes, AmeriColor Pumpkin Soft Gel Paste is safe for children. It is made with food-safe ingredients and is commonly used in baking projects suitable for all ages.
- Q: What baking projects can I use AmeriColor Pumpkin Soft Gel Paste for? A: You can use AmeriColor Pumpkin Soft Gel Paste for a variety of baking projects, including cookies, cakes, fondant, and whipped toppings. It is versatile for all decorative needs.
- Q: How do I achieve the right shade with AmeriColor Pumpkin Soft Gel Paste? A: To achieve the right shade with AmeriColor Pumpkin Soft Gel Paste, start with a small amount and gradually add more until you reach your desired color intensity. This ensures control over the final shade.

