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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What is the size of the Americolor Soft Gel Paste Food Color? A: The Americolor Soft Gel Paste Food Color is four point five ounces. This size is perfect for small to medium baking projects.
- Q: What ingredients are in Americolor Soft Gel Paste Food Color? A: The exact ingredients are proprietary, but it is formulated with food-safe colorants. It is certified kosher and designed for safe use in food applications.
- Q: What are the dimensions of the Americolor Soft Gel Paste packaging? A: The packaging measures five inches in length, two inches in width, and two inches in height. This compact size makes it easy to store.
- Q: How do I use the Americolor Soft Gel Paste Food Color? A: You can use it by squeezing the bottle to dispense drops of color. It allows for precise control when tinting icings, doughs, and more.
- Q: Can I mix Americolor Soft Gel Paste with other food colors? A: Yes, you can mix it with other food colors for custom shades. This flexibility allows you to achieve the exact color you desire.
- Q: Is this product suitable for beginners in baking? A: Yes, it is suitable for beginners. The squeezable bottle design allows for easy dispensing, making it user-friendly.
- Q: How should I store Americolor Soft Gel Paste Food Color? A: Store it in a cool, dry place away from direct sunlight. Proper storage helps maintain its quality and color potency.
- Q: What is the shelf life of Americolor Soft Gel Paste Food Color? A: The shelf life is typically several years when stored properly. Always check the packaging for specific expiration dates.
- Q: Can Americolor Soft Gel Paste be used for decorating cakes? A: Yes, it is ideal for decorating cakes. The gel's concentrated formula ensures vibrant colors without altering the texture of your icing.
- Q: Is the Americolor Soft Gel Paste safe for children? A: Yes, it is safe for children. The product is made with food-grade ingredients and is certified kosher.
- Q: Will the color separate or weep when used? A: No, it will not separate or weep. The formulation ensures consistent color integrity during use.
- Q: How do I clean up spills from Americolor Soft Gel Paste? A: Clean spills immediately with warm soapy water. The gel is easy to remove from most surfaces if addressed quickly.
- Q: Can I use Americolor Soft Gel Paste in non-dairy icings? A: Yes, it is compatible with non-dairy icings. It will not break down or affect the consistency of non-dairy products.
- Q: Is this product gluten-free? A: Yes, Americolor Soft Gel Paste Food Color is gluten-free. It is safe for individuals with gluten sensitivities.
- Q: What makes Americolor Soft Gel Paste different from liquid colors? A: It offers superior coloring strength and consistency, allowing for precise control and vibrant shades without alteration of the medium.

