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We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.
Frequently Asked Questions
- Q: What are the benefits of using Americolor Soft Gel Paste Food Color? A: Americolor Soft Gel Paste Food Color offers a highly concentrated formula that allows you to achieve vibrant and brilliant shades with minimal use. Its unique gel consistency is pourable, making it easier to measure and replicate colors without affecting the texture of your icing, fondant, or other baking ingredients.
- Q: Is Americolor Soft Gel Paste Food Color suitable for all types of baking? A: Yes, Americolor Soft Gel Paste is versatile and can be used for a variety of baking applications, including icing, fondant, marzipan, gum paste, and dough. Its formulation ensures that it will not break down buttercream or non-dairy icings, unlike liquid food colors.
- Q: How do I use Americolor Soft Gel Paste Food Color effectively? A: To use Americolor Soft Gel Paste, simply squeeze the desired amount from the bottle and mix it into your icing or other baking ingredients. Start with a small amount, as the gel is highly concentrated, and add more if needed to reach your desired shade. The flip-top cap allows for clean and precise dispensing.
- Q: Is Americolor Soft Gel Paste Food Color kosher? A: Yes, Americolor Soft Gel Paste Food Color is certified kosher, making it a suitable choice for bakers who follow kosher dietary laws.
- Q: Where is Americolor Soft Gel Paste Food Color made? A: Americolor Soft Gel Paste Food Color is proudly made in the United States, ensuring high quality and adherence to safety standards in food production.

