About the BrandAnnie s Homegrown is a good company with good people that makes good food and does good stuff. From the beginning, Annie impressed upon us the necessity of operating responsibly by giving back to the community. Because if you don t take care of the folks who are taking care of you, everything gets ugly. And anyone who thinks an ugly planet is a healthy planet is a wackadoo. Annie s motto: Eat Responsibly. Act Responsibly.Annie s Homegrown has stayed committed to its goals even as the company has expanded. With distribution in all 50 states, it s become the second-largest brand of macaroni and cheese in the U.S. And in their own words: We know we re the first most delicious. History of Annie s HomegrownAfter creating Smartfood in 1982, one of the fastest-selling snack food products in U.S. history, Annie Withey co-founded Annie s Homegrown in 1989 with the idea of making a great-tasting, all-natural macaroni and cheese. In the end, though, she did a lot more than that.In 1998, Annie s Homegrown was the first to develop and introduce three amazing kinds of organic macaroni and cheese. At the end of 2001, Annie s introduced a line of certified organic pasta, dressed up in a lovely bright purple box. And in 2005, Annie s introduced three flavors of Deluxe Mac and Cheese, four awesome flavors of organic crackers that they call Cheddar Bunnies, and three flavors of graham crackers called Bunny Grahams, made with organic ingredients.Annie continues to be the inspirational leader of Annie s. She works from her home in Connecticut, answering some consumer letters and providing input on new product and marketing ideas. She remains the company s corporate conscience.Product DescriptionBring creamy, cheesy goodness to your table with Annie s Shells and Real Aged Cheddar. Made with organic pasta shells and real cheese, this pasta and cheese offers a delicious dinner, lunch, or snack addition for both kids and adults. Just follow the simple steps on the package to create yum that s ready in about 10 minutes. Serve as a side dish or pair with favorites like chicken nuggets. About two and a half servings per container. Annie s makes products in over 20 family-friendly categories, from fruit flavored snacks and cereal to mac and cheese. For busy bunnies and families on the go, we help make life a little easier and more delicious by spreading goodness through tasty foods and kindness to the planet. Contains Annie s Shells and Real Aged Cheddar, Made with Organic Pasta and Real Cheese, 6 oz; shelf-stable dried mix.From the ManufacturerAnnie s Shells & Real Aged Wisconsin Cheddar is a natural alternative to all those chemically orange colored cheeses out there. Annie s has taken its original Shells & White Cheddar and added a little color to it naturally, with a plant extract called annatto. Annie s Cheddar Macaroni & cheese is a great alternative for kids who need to have that orange cheese on their macaroni and for parents who want to eat a natural, healthily alternative to chemically enhanced macaroni and cheese.Annato is a natural plant extract that has been popular in tropical American cultures for generations. The annatto tree grows 20 or 30 feet in height, and when its seeds are stirred in water, they produce orange annatto dye, also called achiote, used to color foods such as cheese, butter and mustard. Many cultures use achiote oils and pastes, with their mild flavor and intense color, on meat, fish, and rice. By choosing annatto coloring in its delicious aged Wisconsin cheddar, Annie s offers you the same great taste, no harsh chemicals, and a little more color in your life.