CAROBOU'S certified organic, non-GMO truly raw carob powder has been milled without ANY heat, giving it a pure taste. The raw carob powder has a full-bodied, sweet, smooth taste. Mild carob flavor (not chocolaty) like our roasted carob powder. Many buyers, wholesalers, and consumers are being fooled when buying counterfeit raw carob powder products. Carob powders that are brown or dark brown are absolutely not raw. True raw carob powder is off-white in color. Brown or dark brown carob powder has been heated in processing - milling the pods into powder. Most carob around the world is grown for their seed quality and not the pods as seeds made into locust bean gum are more lucrative than pods made into carob powder. CAROBOU'S wide range of Australian Carob products are made from carob pods grown on sweet carob trees selectively chosen for their thick, rich, luscious pods - not for the seeds. Carob powders and products from The Australian Carob Co. are the sweetest in the global market without the strong bitter taste normally associated with European and or Mediterranean carobs. This is the difference between old generation carobs and new generation Australian carobs. Our raw carob powder is excellent for traditional or raw food consumers.