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Cross and Peters company was founded on August 1st, 1930. The company was named after the founders' first names, Cross and Peter. Both set goals to make a better potato chip, hence the brand name: Better Made Potato Chips
Better Made became not only a brand name but a way of doing business. Even in the early days of the company, only the best ingredients and methods were used. At first, production was simple. Burlap bagged, select potatoes were cooked in the best oil available, weighed, and hand packed into crude, greaseless bags. Distribution was chiefly through the company's own store outlets, which later grew into small delivery routes.
OUR PROCESS TODAY
Today, Better Made uses 60 million pounds of chip potatoes every year and the entire process is a little more complex. The potatoes are purchased in bulk (45,000 to 85,000 pounds per truck load) and unloaded from delivery trucks which are lifted by a hydraulic lift. The potatoes are then transported by conveyors to storage bins. As needed the potatoes are automatically conveyed to the fryers where they are washed, peeled, sliced, and inspected. Next, the potato slices are conveyed to temperature-controlled cookers where only 100% cottonseed oil is used. The cooked chips are then lightly salted and automatically advanced by an overhead vibrating conveyor system to automatic packaging machines that weigh, form, fill, and seal the finished bags.
Better Made's over 85 years of progress have all been made in Detroit, using Michigan potatoes for ten months of the year and drawing from Mother Nature's harvest schedule in Florida, Missouri, Indiana, North Dakota, Minnesota, or wherever the best potatoes are available for the remainder of the year.
Frequently Asked Questions
- Q: What are the ingredients in Better Made BBQ Potato Chips? A: The ingredients include fresh potatoes, cottonseed oil, and salt. These chips are made using high-quality ingredients for a satisfying snack.
- Q: How big are the Better Made BBQ Potato Chips bags? A: Each bag contains eight point five to nine ounces of chips. The four-pack is perfect for sharing with family and friends.
- Q: Are Better Made BBQ Potato Chips gluten-free? A: Yes, they are gluten-free. This makes them a suitable snack option for those with gluten sensitivities.
- Q: How should I enjoy Better Made BBQ Potato Chips? A: You can enjoy these chips straight from the bag or as a side with your favorite sandwiches. They are great for parties or game days.
- Q: Can I use Better Made BBQ Potato Chips in recipes? A: Yes, you can crush them for toppings on casseroles or use them in snack mixes. They add a crunchy texture to various dishes.
- Q: What is the best way to store Better Made BBQ Potato Chips? A: Store them in a cool, dry place. Once opened, keep the bag tightly sealed to maintain freshness and crunch.
- Q: How long do Better Made BBQ Potato Chips last? A: They typically have a shelf life of about six months. Check the expiration date on the bag for specific details.
- Q: Are Better Made BBQ Potato Chips safe for kids? A: Yes, they are safe for kids. However, always supervise young children while eating snacks to prevent choking.
- Q: Can I recycle the packaging of Better Made BBQ Potato Chips? A: Yes, the packaging may be recyclable. Check local guidelines for specific recycling instructions.
- Q: How do Better Made BBQ Potato Chips compare to other brands? A: Better Made BBQ Potato Chips are known for their crispy texture and rich flavor. They are made with fresh ingredients and have a family-owned heritage.
- Q: What makes Better Made BBQ Potato Chips unique? A: They are made from fresh potatoes and fried in cottonseed oil, offering a crunchy and salty snack experience. The company has over ninety years of history.
- Q: Are Better Made BBQ Potato Chips suitable for vegans? A: Yes, they are suitable for vegans. The chips contain no animal-derived ingredients, making them a plant-based snack option.
- Q: What flavor profile do Better Made BBQ Potato Chips have? A: They offer a smoky and savory BBQ flavor. The balance of spices adds a delicious kick to these crunchy chips.
- Q: How does Better Made ensure the quality of their chips? A: Better Made uses only the best ingredients and methods in their production process, ensuring high-quality potato chips.
- Q: What is the nutritional information for Better Made BBQ Potato Chips? A: For detailed nutritional information, refer to the packaging. Generally, they are a moderate-calorie snack with a balance of fats and carbohydrates.
- Q: What should I do if my Better Made BBQ Potato Chips are stale? A: If your chips are stale, it’s best to contact customer service for assistance. They may offer a replacement or refund.

