The Dash brand, which was introduced in 1983 as the original brand of salt-free seasonings, is available in more than a dozen blends. Dash’s brand essence, “salt-free, flavor full” resonates with consumers and underscores the brand’s commitment to provide healthy products that fulfill consumers’ expectations for taste. In 2020 the Mrs. Dash product assortment rolled out under a new, shorter and simpler name – Dash. The updated name captures the salt-free seasoning line's ability to quickly and easily add salt-free flavor to any dish, in a Dash. This brand update has evolved to align with today’s modern, health conscious consumer looking to eat a healthier diet.