Jason Simply Coconut Strengthening Coconut Mint Toothpaste helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals. Our 99% earth-sourced formula is made with virgin coconut oil, magnesium and calcium to fight plaque, strengthen the teeth and leave your mouth feeling clean. A hint of peppermint oil leaves your breath fully fresh and revived. Our fluoride-free toothpaste is made with safe, gentler and effective ingredients and contains no gluten, saccharin, artificial sweeteners, parabens, propylene glycol or SLS. It is also not tested on animals. The Jason brand believes in the power of nature's ingredients to improve everyday wellness. We were pioneers of safer, wholesome personal care, and we continue to harness the earth's bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature, and it has been since 1959.