From The Manufactureryou'Ve Heard That Breakfast Is The Most Important Meal Of The Day: A Good Breakfast Every Morning Assists With Maintaining A Healthy Weight, Helps Ensure Daily Proper Nutrition, And Helps Kids Concentrate Better In School.Since 1906, Kellogg'S Has Provided Delicious, Ready-To-Eat Cereal To Help Families Start Their Morning Right. Kellogg'S Rice Krispies Cereal Is Oven-Toasted Rice Cereal Lightly Sweetened With Sugar. It'S Fat Free, Cholesterol Free, And Provides 10 Essential Vitamins And Minerals. The Crunchy Rich Cereal Makes A Sweet, Crackling, Snappy Start To The Morning! Serve Kellogg'S Rice Krispies With Milk For Even More Nutrition; Lactose-Intolerant Individuals Can Try Kellogg'S Rice Krispies With Calcium-Enriched Soy Milk Or Rice Milk.Product Descriptionbring A Little Magic To Your Mornings With The Delicious Taste Of Kelloggs Rice Krispies Cereal. Made With Crispy Oven-Toasted Puffed Rice Cereal, Rice Krispies Are A Satisfying And Healthy Way To Start Your Day. A Good Source Of 11 Vitamins And Minerals, Rice Krispies Are Also Fat-Free. Crafted To Help Bring Energy To Your Mornings, Our Crispy Cold Cereal Makes For A Tasty Pick-Me-Up At School Or Work, As An Afternoon Bite, Or Late Night Treat. A Travel-Ready Food, Rice Krispies Are An Ideal Companion For Lunchboxes, After-School Snacks, And Busy, On-The-Go Moments. Just Add Your Favorite Dairy Or Nut-Milk Or Enjoy As A Crispy Treat Straight From The Box.