Wake Up And Start Your Day With The Simple Goodness Of Kellogg'S Cracklin' Oat Bran. This Deliciously Crafted, Oven-Baked Cereal Helps You Shine Your Brightest, Even On Your Busiest Days. Mornings Have Never Tasted This Good. Golden Oats, The Satisfying Taste Of Coconut Flakes And A Dusting Of Cinnamon And Nutmeg Make For The Ultimate Taste Experience With Each Bite Of Distinctively Shaped O'-Like Clusters; Just As Nutritious As It Is Delicious, This Whole Grain Breakfast Cereal Is An Excellent Source Of Fiber (Contains 8G Total Fat Per Serving), A Good Source Of 8 Vitamins And Minerals, And Contains No Artificial Colors Or Flavors. Go Beyond The Breakfast Table And Enjoy Cracklin' Oat Bran As A Delicious Any-Time Snack. Grab A Handful Straight From The Box, Pack A Treat For Later, Pour A Bowl For A Quick Breakfast, Or Use As A Base In A Homemade Trail Mix Recipe. No Matter How You Enjoy, Kellogg'S Cracklin' Oat Bran Is Sure To Please The Whole Family.