SUSTAINABLY gROWN. THOUgHTFULLY cRAFTED. PERFEcTLY PREPARED. 90 seconds You heard it right Lundberg Organic Fully cooked & Ready to Heat Rice delivers convenience without sacrificing flavor or quality. Each recipe is specially crafted to be the perfect side dish or dressed up with your favorite ingredients. Since 1937, our family has been growing wholesome, great-tasting rice while tending to soil, air, water, and wildlife as carefully as our crops. Some people say were a bit unconventional. But doing things our way-sustainably at every step-allows us to make better food for your table while leaving a better world for the next generation. Hungry for more Look for other great-tasting side dishes, entrees, snacks, and packaged rice and quinoa varieties from Lundberg Family Farms.