Navitas Organics Goji Berry Powder is 100% freeze-dried powder of organic Goji Berry juice, cold-pressed from whole fresh berries. Known in Chinese folklore as ''the Happy Berry'' for the sense of wellbeing it provides, Goji Berries have been used for over 2,000 years in traditional Chinese medicine. Navitas Organics Goji Berry Powder is a good source of essential minerals and antioxidants, particularly vitamin A (20% DV per serving). With a mild berry taste, Navitas Organics Goji Berry Powder is delicious added to smoothies, yogurt, oatmeal or baked goods. USDA Organic, Kosher, Non-GMO, vegan, gluten-free.