Its Time For The Cereal Aisle To Get Real. Our Sunflower Cereal Has Nothing But Real Food In It - No Magic, No Tricks, No Cuckoo. It Has A Pretty Cool Story Too That Starts With Upcycled Sunflower Seeds That Are High In Protein And Fiber, So Its Not Only Good For You, Its Good For The Darn Whole Planet. We Cant Take Credit For Being The First To Bring Classic Cinnamon Crunch To The Breakfast Aisle, But We Proudly Introduce A Better Version. Our Cinnamon Sunflower Cereal Gets A Light Dusting Of Organic Cinnamon And Coconut Sugar Before Being Toasted In Coconut Oil. Its Really That Simple.