Sqwincher Sqweeze pops are isotonic electrolyte replacement frozen pops that aid in hydration and replenish essential electrolytes lost during physical work, illness, exercise, or exposure to extreme heat. Frozen pops help cool the body's core temperature and help relieve symptoms of heat stress. Each 3 oz. serving is individually wrapped in a plastic sleeve. Isotonic electrolyte replacement drinks contain similar concentrations of salt and sugar as in the human body, allowing for quick absorption. Sugar provides carbohydrates for energy, and salts (such as sodium, calcium, potassium, chlorine, magnesium, and bicarbonate) help to restore the body's electrolyte balance. The cells in the human body use electrolytes to carry electrical impulses (such as nerve impulses and muscle contractions) across themselves and to other cells, a process required for proper brain and body function. Electrolyte replacement is important for job safety and for the health and performance of workers, especially in high temperature environments or when wearing protective clothing or equipment that can lead to overheating. The Sqwincher Corporation makes electrolyte replacement drinks. The company, founded in 1975, is headquartered in Columbus, MS.