Founded in Columbus, MS, in 1975 Sqwincher has been hydrating hard-working Americans for over 45 years. Our dedication to providing quality hydration products and convenient, innovative and economical packaging made us The Drink of Industry . However, we learned from our industrial faithful that no two individuals are alike and everyone needs hydration solutions that fit their unique lifestyle. So whatever lifestyle best describes you: Weekend Warrior, Hardworking American, Trail-blazing Hike-o-Maniac, Dirt Eating Infielder, Heroic Swing Shift Nurse, Wrench Bending Gearhead, 24/7 Super Mom, Outdoor Dweller, Lure Slinging Fish-o-Holic, Outpatient Postop Overachiever, CrossFit Fanatic, Back Breaking Steel Worker - replenish it with Sqwincher. HYDRATE YOUR LIFESTYLE