Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they’ll burst into flames. White smoke hangs down as the glistening beans turn ebony. This is Starbucks French Roast coffee, and you can’t roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its intense smokiness. We source 100% arabica beans when crafting our coffee. Each coffee bean requires a unique balance of temperature and time to reach its individual peak of aroma, acidity, body and flavor. The Starbucks Difference: What is the Starbucks difference? It's our commitment to create a long-term supply of high-quality, gourmet coffee and positively impact the lives and livelihoods of coffee farmers and their communities. Starbucks, in pursuit of premium quality coffee, harmoniously sources beans from more than 30 coffee-producing countries located within the "Coffee Belt." As a result, we have instituted our own set of comprehensive guidelines to help ensure the coffee we buy is ethically grown and responsibly traded. Nestlé uses Starbucks trademarks under license.